Copy that sells, not copy that just sounds nice.
We write to sell.
Fmc Servicos de Marketing LTDA was incorporated in April 2026, in Curitiba, under the trade name Fmc Copy. Our premise is simple: copywriting is a results discipline, not a style discipline. If a piece doesn't move a metric, it doesn't matter how well written it is.
We brought together writers who worked inside direct response operations in Brazil and the United States — enough to know the difference between a line that wins in a test and a line that copywriters like to read to each other.
We work with few accounts per month, remotely, in Portuguese and English. We're not an agency and we don't sell service packages — we sell copy that passes an A/B test.
Whoever writes, writes. Whoever writes, talks to you. No manager layer.
Small by choice.
A new operation on purpose: lean team, few active contracts per month, focus on copy that has to show up in the conversion column.
Three things in every piece we ship.
Research before writing
No piece goes out before we understand the product, the audience and the audience's language. Review mining, short interviews, competitive teardown. That's where the good lines come from — not from individual creativity.
Hypothesis before test
Every headline or sequence variant ships with a written hypothesis: what we're testing, what needs to be true for it to work, and what we'd do if it wins. Without that, learning becomes accidental.
Cut without attachment
If the test says cut a line we loved, we cut it. Copywriting isn't portfolio curation — it's a commitment to the client.
What Fmc Copy writes.
Each area can be hired standalone or as a package. Our sweet spot is running page + VSL + email together, but we work with whatever scope fits your moment.
Sales pages and conversion pages
Long-form or short-form, Brazilian or American. Research, structure, drafting and revision cycles with the client team.
VSL and short-form video scripts
Full script for sales video (VSL 8-45 min) and short formats for Meta/TikTok. Written to be read by a voice, not to be read on paper.
Email sequences
Welcome, nurture, promo, re-engagement and cart recovery. Copy that carries the funnel without becoming noise for the subscriber.
Ad copy (Meta · Google · TikTok)
Headlines, descriptions and hooks by angle, with enough variation for the media team to test properly. Always with a written hypothesis attached.
PT ↔ EN adaptation for the US market
Not translation — rewriting. For Brazilian brands entering the US or American brands expanding into Brazil, without losing what made the piece work in the original.
Brand voice and messaging diagnosis
Short engagement (2-4 weeks) for brands who don't know why current copy isn't connecting. Deliverable: an applicable voice guide, plus three message directions ready to test.
What people say about Fmc Copy.
They delivered a sales page we put up in place of the previous one without any other change to the funnel. Conversion went up 34% in the first month. No ornament.
They rewrote our welcome sequence from scratch. Open rates were the same, click-through nearly doubled, and support tickets from confused subscribers finally went away.
Direct, no hand-holding, no fluff decks. Sent us three ad-copy variants with a written hypothesis for each. Winners came out of the second test round.
Tell us what you need written.
Every project starts with a 30-minute conversation, at no cost. We listen to the problem, look at what you have, and come back with a proposal format. If it doesn't fit, we'll point you to someone better — we prefer it that way.
- Emailcontato@praxio.site
- AddressAvenida Nossa Senhora da Luz, 499, Conj 02 Andar 01
Bacacheri, Curitiba — PR, 82510-020
Brazil - Business hoursMonday to Friday, 9:00 AM to 6:00 PM (GMT-3)
- LanguagesPortuguese and English